Where creativity meets structure
Case studies
Where layout and storytelling come together.
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Sporen van Wekerom – Wim Hol
Editorial design, illustration & project management
The Brief
Author Wim Hol wanted to independently publish Sporen van Wekerom, a richly detailed book about the history of his hometown. He was looking for a designer who could handle the visual concept and guide the full production process.
My Role
I managed everything after the manuscript was finalized. My responsibilities included the editorial design, cover illustration, planning, communication with printers and suppliers, and ensuring a smooth production timeline. I also advised the client on visual choices and publication strategy.
Process & Skills
I developed the visual identity of the book, including a photorealistic, AI-enhanced artist impression for the cover, based on the author’s description of 11th-century Wekerom. I designed the entire 372-page layout in Adobe InDesign, created custom illustrations, and coordinated stakeholder communication.
Key skills: project management, print production, illustration, and collaboration.
The Result
A high-quality, 372-page book now available in bookstores, with an initial print run of 600 copies. Delivered exactly on schedule thanks to a clear process and structured planning. The project was a close and enjoyable collaboration, resulting in a publication that the author—and I—are proud of.
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Familiestatuut – AEGIR-Marine BV
Editorial design, illustration, visual storytelling, creative direction
The Brief
AEGIR Marine, a family-owned maritime company, wanted a family statute that went beyond the formal. The aim: a publication that reflects the company’s values, history, and identity.
My Role
I handled the full editorial design and illustration. From concept to completion, I guided the visual direction, involved the client in design decisions, and created all artwork.
Process & Skills
I built a 136-page layout in Adobe InDesign and illustrated key elements, including the recurring elephant motif. The tone is structured yet personal — aligning legal form with visual storytelling.
Key skills: editorial design, illustration, visual storytelling, creative direction.
The Result
A meaningful and well-crafted publication that became both a legal document and a personal family keepsake.
192nd Almanak – G.S.C. Vindicat atque Polit
Editorial design, teamwork, print production, large-scale file management
The Brief
For the 192nd edition of Vindicat’s yearbook, the student association needed a full editorial concept and production for a 688-page publication with a print run of 3,000 copies.
My Role
As lead designer and illustrator, I worked closely with a team of eight. I created the cover and all illustrations, and co-developed the layout and production plan.
Process & Skills
I managed high-volume editorial work in InDesign, learned how to handle large files, print specs, and worked directly with the printer. The project also involved budgeting and internal communication.
Key skills: editorial design, teamwork, print production, large-scale file management.
The Result
A visually dynamic yearbook, delivered on time and on budget, with strong visual consistency and professional finish.
Zwona’s levensverhaal
Editorial design, typographic sensitivity, visual storytelling
The Brief
Commissioned by two sons as a tribute to their mother, this personal book was meant to document her life story in a warm, accessible way.
My Role
I handled the full editorial design and visual storytelling. I worked closely with the author to bring the story to life through thoughtful layouts and image placement.
Process & Skills
I combined photos, interviews, and memories into a clear, flowing design. I paid close attention to typography and image sequencing to support the emotional tone of the narrative.
Key skills: editorial design, typographic sensitivity, visual storytelling.
The Result
An 88-page personal memoir that became a cherished family keepsake — combining emotional impact with clean, timeless design.
Clear concepts, consistent design systems.
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De Marketing Menukaart
Brand identity design, print design, service translation, design for consistency, client collaboration
The Brief
This marketing startup wanted a visual identity that was playful, modular, and easy to expand across print and digital tools — like a real menu of marketing services.
My Role
I created the full brand identity, including the logo, color palette, and typographic system. I also designed all print materials (flyers, business cards, roll-up banners, branded clocks, and merchandise), plus LinkedIn banners and visuals for the website.
Process & Skills
I designed the full visual identity from scratch — including the logo, color palette, typography, and brand elements. Based on this identity, I created all branded materials: flyers, business cards, roll-up banners, clocks, merchandise, and social media visuals. I also contributed to the design of the online service menu on the website, advising on structure, layout, and visual consistency. All touchpoints were aligned to create a clear and memorable brand.
Key skills: brand identity design, print design, service translation, design for consistency, client collaboration.
The Result
A strong, recognizable brand that communicates clarity, personality, and structure — across all touchpoints.
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Coaching by MP
Branding, typographic design, client collaboration
The Brief
A female life coach was looking for a visual identity that felt professional and empowering, but also soft and approachable.
My Role
I designed the logo, selected typefaces and colors, and created basic brand templates.
Process & Skills
We explored several logo routes before landing on a personal monogram. The identity is clean and minimal, with warm, neutral tones and modern type.
Key skills: branding, typographic design, client collaboration.
The Result
A balanced identity now used across digital and print platforms.
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O’Lieto
Logo design, brand tone exploration, packaging direction
The Brief
A culinary startup needed a logo for their new line of Mediterranean-inspired infused oils.
My Role
I created the logo and proposed a colorful, flavor-based visual style.
Process & Skills
I explored playful type treatments and abstract shapes inspired by food and herbs. The result feels fresh and handmade, with strong shelf presence.
Key skills: logo design, brand tone exploration, packaging direction.
The Result
A fun, flexible identity ready for product rollout.
Website Snuffelaar
Logo design, brand character, B2B tech identity
The Brief
A niche tech startup needed a logo that reflected its core activity: sniffing out website performance issues.
My Role
I developed the logo concept and refined it into a recognisable visual mark.
Process & Skills
I focused on expressive forms that feel digital but tactile. The result is a quirky, tech-savvy identity with sharp lines and bold color.
Key skills: logo design, brand character, B2B tech identity.
The Result
A distinctive identity that makes a impression in the web and tech services industry.
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AI-OOM
Logo design, brand expression, print translation, design for tech
The Brief
AI-OOM needed a bold logo and brand that would help them stand out in the AI space — without losing approachability.
My Role
I designed the logo and brand direction, and created accompanying print materials including business cards.
Process & Skills
The design balances geometric sharpness with friendly curves. I applied the identity to both digital and physical formats, ensuring consistent tone and visibility.
Key skills: logo design, brand expression, print translation, design for tech.
The Result
A fresh identity that feels confident and current — adaptable to both web and print.
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Designs that deliver the message.
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Internship (6 months) - Marie-Stella-Maris
Campaign design, layout, POS & packaging, Adobe Creative Suite, team collaboration.
The Brief
During my internship at Marie-Stella-Maris, I joined the in-house design team to help maintain and expand the brand across campaigns, product launches, and communication channels.
My Role
As a graphic designer, I worked on POS materials (flyers, posters, shelf cards), social media visuals, online banners, internal sales decks, and product mockups. I also assisted with photo editing, presentation design, and coordinated with the team on production-ready files for both print and digital.
Process & Skills
I worked in a fast-paced environment with tight brand guidelines. I improved my skills in brand consistency, preparing print files, layout design, and visual storytelling for both online and offline channels. I also gained experience in marketing and campaign strategy from within a professional team setting.
Key skills: campaign design, layout, POS & packaging, Adobe Creative Suite, team collaboration.
The Result
Hands-on experience in a professional design team, contributing to real campaigns and building design systems for a well-known Dutch brand.
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Digital Advent Calendar – Use/space
Concept development, animation, After Effects, client communication, brand adaptation
The Brief
Use/space wanted a playful, digital advent campaign where each day revealed a piece of festive content.
My Role
I developed the full concept, designed the visuals, and animated each day’s “door.” I also coordinated directly with the client to align content, tone, and timing.
Process & Skills
I created 24 unique animations in Adobe After Effects and Illustrator. This project challenged me to learn motion design from scratch and translate a static brand identity into dynamic, daily visuals. I managed content planning, feedback, and delivery throughout the month.
Key skills: concept development, animation, After Effects, client communication, brand adaptation.
The Result
An engaging and festive campaign that boosted visibility, matched the Use/space tone, and expanded my skillset into motion design.
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De Best Value-aanpak – E-book Illustraties & Infographic
Infographic design, visual translation of complex content, illustration, client communication
The Brief
For the updated edition of the e-book De Best Value-aanpak, I was asked to design all supporting illustrations and a clear, accessible infographic to help explain the methodology to both suppliers and clients.
My Role
I created custom vector illustrations and developed a full-page infographic that distills the core of the Best Value Procurement process. I also managed communication and deadlines closely with the client.
Process & Skills
I translated complex content into visual logic, balancing simplicity with clarity. I worked efficiently and proactively — ensuring timely delivery, consistent style, and seamless revisions.
Key skills: infographic design, visual translation of complex content, illustration, client communication.
The Result
A visually enhanced e-book that makes a specialist procurement method more understandable and appealing to its readers.
View E-book
Custom Illustrations
Digital illustration, vector design, personal storytelling, color work
The Brief
I regularly create custom illustrations for friends, family, and personal commissions — from pet portraits to gifts and prints.
My Role
I take on the full process: concept sketching, digital illustration, vector refinement, and delivery of print- or screen-ready files.
Process & Skills
My illustration style is graphic, clean, and character-driven. I often work with vector-based techniques in Illustrator, layering form and contrast for depth and expression. I use photo references and adapt my style per request.
Key skills: digital illustration, vector design, personal storytelling, color work.
The Result
Unique, personal illustrations that balance realism with stylization. While often done for fun or friends, this practice sharpens my eye and adds creative depth to my work as a designer.
Mutsaerts Communication – SPOT-study & Levensletters
Illustration, presentation design, brand application, adaptive communication design
The Brief
In collaboration with Mutsaerts Communication, I worked on two very different but equally purpose-driven projects: the SPOT-study (a medical research project by UMC Utrecht) and Levensletters (a personal storytelling initiative).
My Role
I designed all visual materials — from custom illustrations and PowerPoint presentations to flyers, branded templates, and identity elements. Each project required a tailored visual approach based on audience, tone, and content.
Process & Skills
For SPOT, I created clear and accessible visuals to support scientific communication. For Levensletters, I developed a gentle and emotional visual language focused on reflection and legacy. I worked independently and in close consultation with both the agency and their clients.
Key skills: illustration, presentation design, brand application, adaptive communication design.
The Result
Professional, audience-specific visuals that enhanced both clarity and emotional resonance, helping clients connect through design.
